So, you think that you might want to start a virtual business...
Well - you're probably right!
I did this almost 4 years ago. I launched Your Essential Assistant, my virtual assistant business, as a way to supplement my income. In 2018, I walked away from my corporate America job (and haven’t looked back since) and pursued my business as a full time venture!
I can help you build, launch, and scale the side hustle to end all side hustles (Or even to leave your 9-5!)

Be Virtual Today is the passion project of Michelle LaVine. She is the owner
and founder of Your Essential Assistant, a virtual assistant company founded in 2015 that provides strategic, administrative, logistical, and back office support to small business owners, entrepreneurs, and start-ups.
Michelle found that after starting her virtual assistant business that other people were interested in learning about her virtual lifestyle, and how to start a virtual business for themselves.
Michelle took her years of coaching and training to launch Be Virtual Today which specializes in 1:1 virtual business coaching.
This course is perfect for anyone who is interested in being a virtual assistant like Michelle or specializing in other virtual roles such as bookkeeping, social media management, medical transcription, real estate support or CRM support and maintenance.
In reality, most any service that you can offer can be done virtually.
1 on 1, personal support from someone who has been in your shoes.
During the coaching process Michelle does a deep dive with you about your passions, your areas of interest for virtual work and then helps you assess your aptitudes to develop a virtual business model that is tailored to your area of specialization.
So, whether your desire is to start a virtual side hustle to supplement your
finances, to prepare for retirement or even to start a full-time virtual business that allows you to leave your 9-5 job, you will find all of the tools to build a solid virtual business foundation.
Ready to start building your dream business?
What's included in the program?
A custom plan just for you
Together, we'll create an action plan based off of what's important for you. What is your WHY? What does the perfect day look like, in your opinion? What is your income goal?
Guidance during your launch
You'll never feel alone during the process of launching this business. I know that it isn't easy and that there's nothing out there telling you exactly what to do. That's why I'm here!
Ongoing support
After your big launch, I'll stay accessible so that you can come to me with any questions you run into. Need help with a difficult client? Want to talk strategy? General advice? I'm here.
It's all in the custom roadmap built for your business's launch
No two virtual businesses are the same. That’s why the path for each business owner will look a little bit (or a lot) different. And this is a good thing. You want to stand out from the crowd online.
In order for you to stand out and become a client magnet, we need to build a brand for your business – not just workflows, strategies, and sales call scripts. Here’s what we’ll work through together inside the course:
- What services you’re best at and whether you’re going to market yourself as a generalist or a specialist
- How to position yourself in order to book high-end clients
- Branding your business so that you are recognizable and viewed as an authority in your niche
- How to set your rates as a virtual assistant or other virtual specialist
- Protecting yourself legally: Trademarks, contracts, agreements, and more
- Social media strategy for your business

“I had been thinking about becoming a VA for a long time, but felt I needed real-world advice from someone walking the walk. After meeting Michelle in a woman’s business Facebook group, she graciously agreed to a phone call about starting a VA business. She generously offered up amazingly useful advice that got me from the idea stage to launch stage. Her enthusiasm and positivity makes anything seem possible.”

“I’ve been fortunate to work with Michelle in a one-on-one capacity since before launching my VA business in 2017. Michelle’s advice, coaching and accountability have been instrumental in my success. Without Michelle, I would not have had the confidence or insight to pursue my own business. She has been a true asset as a coach and I would recommend her programs to anyone, without hesitation.”

Are you ready to make the next move?
There’s no time like the present. A year from now, you could replace the income from your 9-5 and be done with it forever. If your goal is to build a lucrative and sustainable side hustle, this is for you as well! Let’s talk about how I can get you on the right path, with the right plan.